IN AN ORCHARD at the far edge of the
Woodland lived an entrepreneur. Whenever this entrepreneur introduced one of
his new gizmos, everybody who was anybody in the Woodland (which was everyone),
wanted to have one, even if they didn't know what it did. And nobody seemed to
care if his new gizmo was the same as the old one only smaller and a different
designer color.
Success had brought him tremendous
fame and fortune, but had also given the entrepreneur a monumentally oversized
ego which, in this Woodland, is really saying something.
One day the entrepreneur went into
his workshop and ordered his two tinkerers to come up with a new gizmo.
"Make it even smaller than that
last one!" he hollered, "And give it a new color! And I want it
tomorrow!"
When he'd gone, the tinkerers looked
at each other in disbelief.
"Smaller?!" said the first
tinkerer, "If we made one any smaller you couldn't see it!"
"Well, if it's invisible,"
said the other, "At least we don't have to come up with a new color for
it!"
The tinkerers laughed, then
realizing they'd both had the same idea, got to work.
When the entrepreneur came in the
next morning, the tinkerers were waiting for him.
"All right," he growled,
"What've you got for me?"
The first tinkerer thrust out his
hand, palm up, as if holding something, and said proudly, "The New
Gizmo!"
The entrepreneur looked down at the
tinkerer's empty hand, but before he could say anything, the other tinkerer held out his
hand and asked, "Maybe you like this color better?"
The entrepreneur squinted at the
first tinkerer's hand, then the other's, then back again.
"I, can't quite, uh..."
stammered the entrepreneur.
"Choose between them?"
interrupted the first tinkerer. "I know, they're both such amazing
colors."
"And you don't have to
decide," said the other, "It becomes any color you want it to
be!"
"That's because this gizmo
works from your own brainpower!" said the first tinkerer, "The higher
your I.Q., the more it does!"
"That's right," said the
other, "You have to be really smart just to be see this thing!"
"I see," said the
entrepreneur, even though he didn't.
He said he saw it because these two tinkerers
had produced many amazing gizmos that had made the entrepreneur serious piles
of cash, so if they said they'd created a gizmo you had to be smart to see,
they probably had but he was way too proud to admit that they were smarter than
him.
"You've really outdone yourself
this time!" said the first tinkerer.
"Yes, yes I have,"
muttered the entrepreneur, adding, "What does this one do?"
"Everything the old gizmos
did," said the other tinkerer, "Plus anything else you want it
to."
When the entrepreneur unveiled the
New Gizmo to reporters, they gazed at his empty palm blankly for a moment before
he exclaimed, "It runs on brainpower! Only those with above-average
intelligence can see it, much less make it work!"
"I see," the reporters
said, even though they didn't. Not a one of them was about to admit that
they might not have above-average intelligence. And none of them did.
The day the New Gizmo was released,
the personal assistants of the Woodland's A-Listers (and even a few B-listers,
who'd got past security), lined up outside the entrepreneur's workshop.
As a New Gizmo was dropped into
their hands, they looked up suspiciously at the tinkerer who'd just pretended
to put it there.
"Oh, don't worry," the
tinkerer told each of them, confidently, "Your boss will see it,"
adding with a chuckle, "You can bet on it."
"I see," the personal
assistants said, even though they didn't.
As the personal assistants handed
over the New Gizmo to their bosses, they'd nervously blurt out, "It runs on
brainpower! You have to be really smart just to see it!"
"I see," their bosses
said, even though they didn't.
Now, usually when a new gizmo came
out the Woodland's movers and shakers took every opportunity — and made up even
more — to show off that they had one.
This time, however, everybody was
canceling breakfast meetings, lunch meetings, dinner meetings and even staying
home from work altogether rather than risk anybody finding out they weren't
really smart enough to see it. Restaurants and offices sat empty.
Moving and shaking in the Woodland
came to a standstill.
As it happens, the entrepreneur had
a competitor who lived at the other end of the Woodland. For every gizmo the
entrepreneur made, this competitor made a gadget very much like it.
The competitor was a very smart guy
who, while no slouch in the plus size-ego department, didn't need as much
stroking.
A reporter brought him a New Gizmo
and asked for his opinion of it.
"I don't see it," he said,
because he didn't.
"And," the competitor
continued, "Not because I'm not smart enough to see it but because there's
no "it" to see!" adding, "Honestly, what is wrong with you
people?"
Just like that, the buzz around the
Woodland went from how fabulous the New Gizmo was to how it didn't work.
"It was okay at first,"
everyone was saying now, "Then it kind of flickered and went all
invisible. I can barely see it, anymore. I'm not even sure where it is half the
time!"
When the entrepreneur heard about
this he was furious and burst into the workshop demanding answers.
"It couldn't be a design
flaw," said the first tinkerer.
"It must be a manufacturing
defect," said the other.
All of the the New Gizmos were
recalled. Once they'd been "returned" to his workshop, the
entrepreneur snarled at the two tinkerers, "Figure out what went wrong and
fix it. Or else!"
The two tinkerers looked at the
corner of the workshop where they'd pretended to stack the recalled gizmos and then
nervously at each other. They knew if they told the entrepreneur the truth that
they’d never tinker in the Woodland again.
Then they had an idea.
When the entrepreneur came in the
next morning, the tinkerers were waiting for him.
"All right, what've you got for
me?" he growled.
"You won't believe it!"
said the first tinkerer.
"Try me," replied the
entrepreneur.
"They're gone," said the
other, "They've been stolen!"
The entrepreneur's jaw dropped,
"Stolen!?" he gasped.
"Yep, “ replied the first
tinkerer, “All of them.”
"And the blueprints," said
the other, "They're gone, too. We could never make that particular New
Gizmo again without those plans!"
The entrepreneur didn't say anything
for what seemed like a long time, then he asked, "Any clues?"
"Not a one," said the
first tinkerer.
"Whoever pulled this off,"
said the other, "Was pretty clever."
"I'll say," the
entrepreneur said dryly, as he brushed past the tinkerers on his way to call
his claims adjuster.
The robbery was never solved and
everyone who'd bought a New Gizmo got a rebate good toward the purchase or
upgrade of an older gizmo which was now available in several designer colors.
Every once in a while, a New Gizmo
shows up for sale on eBay, but you can tell that it’s a fake just by looking at
it.
Moral: You can fool some of the
people all of the time, and all of the people some of the time, but if you can
get them to fool themselves you're really on to something.